Real Estate Photography Pricing Guide
Real estate photography is always in demand and offers opportunities for entry-level photographers. It’s easier to start here than in other businesses.
So what makes real estate photography attractive to entry-level photographers? It’s the fact that you don’t need to have an extensive portfolio to start, it doesn’t need a long list of equipment, and it’s easier to learn.
Many real estate businesses hire new people all the time and train them. Some only require a camera, a wide-angle lens, and a computer. That’s it! But, that’s not to say it doesn’t have its own set of challenges.
Sample Photos from Kemal Onur Ozman
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Unlike other businesses, the pricing for real estate photography isn’t per hour. Instead, you get paid per house listing. And in most cases, clients expect you to deliver 20-25 photos.
The size of the property also determines photography pricing. If it’s a larger house, you need to charge more. Why? Mainly because you have more area to photograph.
It would take you more time to take pictures of every building feature. Furthermore, you may also have to deliver more than 30 images to make sure you include every room and facility.
Real estate photographers in most markets begin at €125 per listing. It can go up to €250 or more for more prominent properties. Because you’re dealing with flat rates, it doesn’t matter if you’re new in the field for the most part.
Clients will give you the same amount they pay veteran photographers as long as you can prove your skills.
But the pricing can go up to about $500 for more experienced professional photographers in higher-priced markets. Clients need the quality of the photographs to reflect the property’s value if they have a multi-million dollar home. So, most of these real estate brokers may prefer hiring veterans in the business instead of beginner photographers.
Online Platforms and Growing a Business
Online platforms for home listings dictate the number of files you need to deliver. In the US, they allow up to 25 photos.
Turnaround needs to be quick for real estate clients. In most cases, you need to deliver the files within 24 hours. So you need to account for that in your rate calculations as well.
With so many online opportunities, starting in the real estate photography business can be easy. Still, it’s essential you build your online portfolio as you gain experience.
You should also invest in better equipment, including lighting, as you grow. That way, the quality of your real estate photos also improves. If you’re an employee with a real estate company, you can eventually transition to a full-time business owner or contractor.